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At Multikulti, we work with visionary companies and innovative people to conceptualise lifestyle experiences for consumers via both of our creative arms based in Singapore - creative agency Nomadic Collective and City Nomads, digital lifestyle publication.

"It's not where you take things from - it's where you take them to."



Jean-Luc Godard 

Image by Renè Müller

In 2020, we finally made the leap from lifestyle publication to boutique creative agency, expanding under the auspices of Multikulti. With City Nomads we learnt the importance of connectivity - taking the time to listen and to understand clients and partners we work with in a true exchange - and the art of delivering a message efficiently to the right target audience. Nomadic Collective was built upon this foundation to help motivated companies make their ideas and strategies accessible and comprehensible; we also hope it becomes a creative community where real connections are made.

Digital Lifestyle 


City Nomads


Emily Seow

Co-Founder, Managing Director

With a better part of a decade’s experience in digital lifestyle media, Emily heads the editorial team at City Nomads and leads the PR and copywriting projects at Nomadic Collective. Her love for food (and many a drink) has led her to co-found The Bar Awards, a quarterly regional celebration of Asia’s bar and beverage community. She has also been invited to participate in judging competitions such as the Singapore Tourism Awards and the La Maison Cointreau Global Finals.

Sharmaine Khoo

Co-Founder, Managing Director

A business strategist with over 12 years of experience in creative marketing, branding and events, Sharmaine is the island’s go-to person when it comes to conceptualising cultural and lifestyle brands. She leads the B.D. and Creative Marketing department at both City Nomads at Nomadic Collective; and has been invited to be part of the panel of judges for Marketing Events Awards 2020. Above all, she's also part of Tropika, a music collective that promotes mindfulness in inclusivity, sustainability and wellness. 

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